Retail Redesign With These Ideas for Your Store Displays

Retail Redesign With These Ideas for Your Store Displays

Retail businesses live and die by their margins, with one of the most important metrics being their revenue per square foot. In stores with expensive real estate, such as mall shops and businesses on major commercial streets, every square foot of a store has to be packed with items to justify the expense of the space. One way to increase a store’s revenue without increasing its physical size, is to revamp its merchandising and displays.

Eye-Catching Window Displays

Eye-Catching Store Display

For clothing stores, one of the best ways to lure customers inside is through eye-catching window displays. Window displays provide an opportunity for a store owner to showcase their most popular items, usually high-end ensembles with the latest fashions. A combination of multi-media displays and a mannequin bedecked with high-fashion items are sure to bring attention, stores that replace the mannequins with live models can also draw in a sizable amount of foot traffic.

Motorized Display Cases

Jewelry Display

The human eye is drawn to movement, and nowhere is this more true than in a jewelry store. Jewelry is naturally shiny and reflective, so motorized displays which gradually spin jewelry items around can catch the ambient light draw the attention. The twinkling lights from specialized jewelry display cases make items appear more valuable while also catching the eye of people who might not have otherwise given a second look to the storefront.

Interactive Displays

Toy Store Interactive Display

Almost all businesses can benefit from displays that incorporate interactive technologies in order to engage customers. For example, displays for some toys now include bar-codes that customers can scan on their mobile devices, bringing up websites to explain the history behind the toys. With interactive displays, businesses allow customers to share items with their friends, and keep customers who do not make an immediate purchase, thinking about the product for days to come.

Toy Store Interactive Display Bar code Scanning

Creating a Theme

Theme Party Display

Clothing and fashion companies are very seasonal, with new collections coming out several times each year. One way to encourage customers to spend more money in a store is to lump several items together, convincing customers that they need each piece of the ensemble in order to create a particular look. One example of a themed display might be a “pool party” area of a store, where mannequins all have swimsuits, summer hats, or summer dresses, and where the decor suggests a swimming pool or a beach with the inclusion of beach balls and palm trees. Themed displays add to a store’s atmosphere while encouraging customers to imagine themselves wearing the store’s clothes at a similar event.

Themed Displays with Live Models

To conclude, managing your stores displays can be very cost-effective for your business. Keeping up with trends will enable you to sell more merchandise and gain more customers.